How do you rekindle a love of the extraterrestial not seen since last century's space race? Successfully landing the Mars Curiosity Rover on the red planet certainly helps, and NASA's saavy complementary social media campaign has ensured that the next generation continues to look to the stars.
Along with the above parody video, the mission's media blitz has included the best robot Twitter feed you'll ever see, a meme spawned by the flight director's star-spangled mohawk and an upcoming Q&A session on Reddit (called an AMA, or Ask Me Anything).
You can even get photos from Mars sent directly to your inbox.
To get the people excited about space again, you have to go where the people are. NASA has proven that they not only understand the complexities of interplanetary space travel, but how to get some fantastic attention on social media.